Morini & Silvertree Digital Consolidation

Morini and Silvertree are entering a pivotal phase in their digital evolution. Currently operating across two separate digital platforms, both brands carry authority, equity, and established presence. However, fragmentation creates operational inefficiencies, SEO dilution, and unnecessary complexity. This proposal outlines the strategic consolidation of Morini and Silvertree into one unified, high-performance digital ecosystem — built on a modern headless architecture. The objective is not simply to merge two websites. It is to build a scalable digital infrastructure that supports content growth, ecommerce expansion, performance optimisation, and long-term operational clarity.

Ja Nice Media is a digital strategy and development agency focused on building scalable digital ecosystems — not just websites. Our approach combines: - Strategic planning - UX-driven design - High-performance development - Conversion architecture - Technical scalability - Long-term digital growth frameworks We specialise in projects that require more than templated builds. We design and implement systems that support business evolution.

Morini and Silvertree represent two strong brand entities with overlapping digital objectives. The current dual-site structure creates: - SEO cannibalisation - Duplicate content challenges - Fragmented customer journeys - Increased maintenance overhead - Brand positioning confusion The goal of this consolidation is to: - Create a single authoritative digital presence - Strengthen search engine rankings - Improve user navigation and experience - Simplify backend content management - Introduce scalable ecommerce infrastructure - Build a future-proof frontend architecture This will be achieved through a headless digital architecture, separating frontend experience from backend systems for flexibility, performance, and long-term scalability.

WHAT’S INCLUDED: Headless Architecture Implementation Frontend – Next.js - High-performance React framework - Server-side rendering for optimal SEO - Fast loading speeds and performance optimisation - Modular component-based design system - Scalable deployment-ready infrastructure Blog & Content Engine – Payload CMS - Custom content modelling - Structured publishing workflows - Role-based admin access - SEO-friendly structured output - API-driven content delivery Payload CMS enables scalable publishing without WordPress limitations. Ecommerce Infrastructure – Medusa.js - Headless ecommerce backend - Product and inventory management - Checkout architecture - Payment gateway integration - Cart logic configuration - Future expansion flexibility Medusa.js ensures full control and scalability without SaaS lock-in. Content Consolidation & SEO Preservation - Full audit of both current sites - Structured content migration - Metadata rewriting and optimisation - Redirect mapping to preserve rankings - Technical SEO implementation - Performance optimisation Design & UX System - Unified brand design language - Responsive and mobile-first design - Conversion-focused layouts - Funnel-based service pathways - Clear content segmentation

To ensure the platform performs as a business asset: Lead Infrastructure - Structured enquiry funnels - API-connected form handling - Automated confirmation emails - Internal notification routing Ecommerce Logic - Product categorisation structure - Upsell / cross-sell readiness - Cart tracking readiness - CRM integration capability Analytics & Tracking - GA4 integration - Conversion tracking - Funnel analytics - Behaviour tracking readiness

01. DISCOVERY & ONBOARDING - Technical audit of both platforms - Stakeholder alignment session - Data mapping and migration planning - Infrastructure planning 02. STRATEGY AND ARCHITECTURE - Information architecture mapping - Headless system planning - API structure definition - SEO preservation strategy 03. DESIGN & DEVELOPMENT - Design system creation - Next.js frontend development - Payload CMS configuration - Medusa.js setup - API integrations 04. MIGRATION & TESTING - Content migration - Product migration - Redirect validation - Cross-device testing - Security and performance testing 05. IMPLEMENTATION & LAUNCH - Production deployment - CDN configuration - DNS updates - Performance validation - Official go-live 06. ONGOING SUPPORT - Infrastructure monitoring - Performance optimisation - CMS support - Ecommerce refinements - Strategic technical guidance

MONTH 1: FOUNDATION & ARCHITECTURE - Discovery workshops - Sitemap finalisation - Design system approval - CMS & ecommerce infrastructure setup MONTH 2: DEVELOPMENT & INTEGRATION - Next.js frontend build - Payload CMS integration - Medusa ecommerce implementation - API configuration - Initial content and product migration MONTH 3: MIGRATION, TESTING & LAUNCH - Full content consolidation - Product finalisation - SEO redirect validation - Cross-device and load testing - Official launch Full build completion within 90 days.

We charge flat rates based on infrastructure complexity, scalability, and long-term architectural value. This project includes: - Full headless architecture implementation - Next.js frontend build - Payload CMS configuration - Medusa.js ecommerce setup - API integrations - SEO preservation and redirect mapping - Migration and launch - Post-launch optimisation support TOTAL PROJECT COST: R 85 000.00 18-MONTH STRATEGIC PAYMENT STRUCTURE Although the full build will be completed within 90 days, the investment will be structured over 18 months to support manageable cash flow and continued optimisation. R 4 722.00 per month (x18 months) Phase Breakdown Months 1–3 – Build Phase Full architecture, development, migration, and launch. Months 4–18 – Strategic Support Phase Ongoing optimisation Infrastructure monitoring Technical support Minor enhancements SEO performance stability Ecommerce refinement support

We do not build template websites. We build scalable digital ecosystems. Our approach ensures: - Technology independence - Long-term scalability - Performance-first development - Structured SEO preservation - Strategic clarity This project requires technical architecture expertise and strategic consolidation planning — not just design. That is where we operate best.

ACCEPT THE PROJECT PROPOSAL Please email josh@ja-nice.co.za to confirm acceptance. ONBOARDING We will provide infrastructure planning documents, access checklists, and onboarding materials. PROJECT KICKOFF Once the first monthly payment is received, architecture planning begins immediately. Welcome to the next phase of Morini & Silvertree’s digital evolution.